AI lead qualification from a landing page

The problem

This is a practice case built around an online perfume store with a Wix landing page. The company collects leads through a form on its landing page. Each one has to reach a manager quickly, be stored, entered in the CRM, scored and sent into the right marketing flow.

Done by hand, that is 4 separate operations per lead: notify the manager, add a spreadsheet row, create the lead in Zoho CRM and add it to the right Klaviyo list. Managers can miss a lead, copying introduces errors and duplicates, and every lead gets the same treatment regardless of how ready the customer is to buy.

The solution

Automation built on Wix and n8n. When the form is submitted, Wix sends the data to an n8n webhook, the system normalises it and immediately starts 4 parallel branches:

1. Telegram. The manager gets the customer’s name, phone, email and comment.
2. Google Sheets. The lead goes into a log for search and analytics.
3. Zoho CRM. The lead is created in the CRM for the sales team.
4. AI qualification. The model reads the customer’s comment and returns hot, warm or cold as JSON. The system then creates a Klaviyo profile and adds it to the matching list.

Status	Next step
hot	priority contact by a manager
warm	nurturing via email campaigns
cold	re-activation or removal from the list

The branches do not wait for each other, so one slow service never holds up the rest.

The result

	Before	After
Manual operations per lead	at least 4	0
Automatic processes per submission	0	4
Lead segmentation	manual	automatic, 3 segments

Conversion and time-saving figures are not listed here, since they require statistics from real use.